From four weeks ahead to booked up into 2027.
Stef is a painter in Groningen. In February 2026 he had no website. Most of his work came through other painters and his diary was filled less than four weeks ahead. I spent an evening at his kitchen table, we built the site together, and on 17 February 2026 it went live.
Ten to fifteen requests a month.
On 1 September 2026 Stef is booked up into 2027. Ten to fifteen quote requests come in every month through the site and through WhatsApp. And it is still getting busier.
These are the figures from Google Search Console over three months, and that is ordinary search traffic only. The clicks and calls coming from Google Maps are not included. Those are below.
From subcontractor to his own clients.
Stef used to do most of his painting and carpentry as a subcontractor for other painters. That kind of work only arrives when it happens to come along, and the margin gets shaved off along the way. Now it is nearly all his own clients, and he has people who join him on the jobs.
The first requests came in soon after launch. One thing had to go along the way: we started with the promise that you could get started within four weeks. After a few months that was no longer true. It now says a job is planned in together, which is fairer towards the client.
A site that shows his whole trade.
Fifteen pages in Dutch, plus an English version. No advertising, everything comes in organically and through his Google Business Profile.
What my clients say
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