Case · Verbouwgroep Noord

Website and dashboard for Verbouwgroep Noord.

A renovation company from Groningen that wanted more enquiries online and a grip on its admin. I built the website and a dashboard where purchases are assigned to projects per order line, with live insight into the profit margin.

The website of Verbouwgroep Noord with a quote form
Website + dashboard
Where it stands now

A steady organic flow of enquiries.

After three months the first large enquiries came in: three renovations that came to around three hundred thousand euro together. From that point the site only kept growing, and you can see it in the clicks from Search Console.

7,190
Impressions in Google
over the last two months
105
Clicks to the site
excluding Google Maps

This is ordinary search traffic from Google Search Console. What comes in through the Google Business Profile is not included, and for a renovation company that is a sizeable part of the story.

Message from Niels of Verbouwgroep Noord: five leads from the site, a quote of 15k sent and three renovations of around a hundred thousand in the pipeline
The dashboard of Verbouwgroep Noord showing the margin per project
The dashboard

Purchases per project, profit margin visible live.

Receipts used to disappear into a shoebox. Now the projects are pulled automatically from Teamleader and the project leader assigns each order line to the right project. That way they see all purchases per supplier in one overview and keep the profit margin per project live, for more control over every project.

1
Projects from Teamleader
The ongoing projects are pulled automatically from Teamleader.
2
Assign order lines
The project leader assigns each order line on a receipt to the right project.
3
Purchases per supplier
One overview shows all purchases, grouped per supplier.
4
Live profit margin
The profit margin per project stays visible live, for more grip on every project.
Stijn of Veentjer at work behind his laptop
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